“Managing Your Reputation During a Crisis,” will cover the stages of a crisis (or major issue)—Before, During and After—including what organizations should do in each stage to protect their reputation. Additionally, Linda will provide examples of how to communicate with the media and stakeholders important to your organization’s success. By the end of this session, attendees will know how to:

• Develop and implement a crisis communications plan that protects your organization’s reputation
• Communicate with the media and other stakeholders during a crisisLinda Welter is a veteran crisis, issues and reputation management expert with more than 25 years of experience helping organizations build, reposition and protect company brands and reputations during challenging times.

As Principal & CEO of the Caliber Group, she has helped numerous organizations successfully navigate reputation-defining crises, including business closures, bankruptcies, and layoffs; foodborne illnesses; accusations of corporate wrong-doing; hostile mergers and acquisitions; and our current pandemic.

There will be no charge to participate in the program, but to help offset the chapter’s loss of canceling our in-person programming, we’ll be accepting donations of any size to our Locally Grown Campaign, which directly supports our scholarship program. Donations can be made on the SoAZ AFP website here

We hope to see you (via Zoom) on July 10th!