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Digital Marketing for Donor Engagement

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Digital Marketing for Donor Engagement

June 12, 2020 @ 7:30 am - 9:00 am

Thanks so much to those of you who joined us for the virtual May meeting. It was comforting, inspiring, and heartening to check in with each other and hear about how we are creatively finding solutions to new challenges and changes in fundraising. Our June 12th meeting will also be held virtually.

Friday, June 12th 7:30-9:00 A.M.
Mark your calendars, and we’ll follow up with a Zoom link in the days before the meeting.

Join us to learn practical ways to increase your online presence and implement effective donor engagement and stewardship through social media, email marketing, and website optimization.  CFSA’s marketing team, Tamara McKinney and Arielle Sullivan, will share their process for developing, implementing, and evaluating a donor-focused digital marketing strategy.

Please take a couple of minutes to fill out this survey to help Tamara and Arielle personalize the presentation for our group.

A Tucson native, Tamara has more than 15 years of experience in nonprofit communications, fund development, operations, and evaluation.  Prior to joining CFSA as Director of Marketing + Communications, she was the executive director of a local nonprofit focused on health and food insecurity.  Tamara received her undergraduate degree from the University of Arizona and her MBA from the University of Illinois.  She is the proud mom of two amazing young women and enjoys reading mystery novels, playing pinball with her husband, and gardening with native plants to keep her bees and hummingbirds happy.

Arielle Sullivan joined the CFSA team in March 2019 after finding herself uninspired in the travel industry and looking for work that more closely aligned with her personal values. She knew from studying business at Western Carolina University there was a way to do well by doing good. She is inspired daily by the Southern Arizona nonprofit community and finds it deeply rewarding to share the stories that make our nonprofit partners and the donors that support them so special. When she isn’t on Campus, Arielle and her husband find themselves attempting to keep their daughter from eating the dog’s food and their dogs from eating human food while planning their next outdoor adventure.

There will be no charge to participate in the program, but to help offset the chapter’s loss of canceling our in-person programming, we’ll be accepting donations of any size to our Locally Grown Campaign, which directly supports our scholarship program. Donations can be made on the SoAZ AFP website here

We hope to see you (via Zoom) on June 12th!


June 12, 2020
7:30 am - 9:00 am
Event Category:


Tucson, AZ United States


AFP Southern Arizona
View Organizer Website