Laura and Jenny bring their special blend of academic preparation and field experience to inspire and challenge fundraising professionals to dedicate themselves to both tried-and-true strategies and innovative new strategies to the most important fundraising goal: retention.

Grounded in best practices and research in donor retention this workshop will engage participants in a fun and effective way to help you make a plan for building a program that retains donors year after year.

Laura Alexander, MA, CFRE and Jenny Carrillo, MA, CFRE, are passionate about all things that help nonprofits and the people who run them “Do Good. Better.”  With over 50 years of experience in the sector between them and ten years in business together, Laura and Jenny are a dynamic duo that has helped over 250 nonprofit organizations throughout Arizona better meet their missions.  They have each earned a Masters’ degree in Philanthropy & Development, the Certified Fund Raising Executive (CFRE) credential, the BoardSource™ designation as Certified Governance Trainer and have each been recognized by their peers as Southern Arizona’s Outstanding Fundraising Professional.  In 2019, Alexander|Carrillo was a finalist for the Better Business Bureau of Southern Arizona’s Torch Award for Ethics.  Laura and Jenny love meeting and learning from people who are committed to making our communities better for everyone.  For more information about them and their firm, Alexander | Carrillo Consulting, visit: www.do-good-better.com