Note: This special event will be held at the YWCA

NEW: AFP Southern Arizona is implementing a “Pay What You Can” policy. Please see below for more.

Creating Meaningful Events People Actually Want to Attend

Presented by Ashley La Russa

Explore event strategies and trends that capture your audience’s interest while achieving impactful philanthropic goals. Break out of the traditional constructs of banquet halls, rounds, and typical decor.

Ashley La Russa founded Roux Events in 2019, an event management company with a primary focus on supporting the growth of organizations and community leaders that foster equity, diversity, and inclusion initiatives. Ashley is the creator of the largest accessible directory of Black Businesses in Arizona called Blax Friday.

Blax Friday is the ONLY Black Business app in Arizona, solving the issue of locating Black businesses statewide. The monthly market, SOUL FOOD WEDNESDAYS is a celebration of life that spotlights Black businesses in partnership with local venues.

Ashley serves on the Local First Arizona Business Advisory Council, BIPOC Community Loan Committee, Downtown Parade of Lights and Festival Board, and the African American Legacy Fund Board. Ashley partners with organizations, hotels, and event venues to strategically plan how to serve the community as a whole.

8:30 – Networking

9:00am-10:00am – Main Session

February 9, 2024

YWCA Southern Arizona

525 N Bonita Ave, Tucson, AZ 85745

In our ongoing efforts to make our educational presentations as accessible as possible, AFP Southern Arizona is suspending our $25/$35/$15 payment policy and adopting a “pay what you can” policy. Please come, and if you are able to make a donation to AFP Southern Arizona, we would be grateful.

A continental breakfast will be served